How to make your brand stand out on Instagram? If your brand isn't as well known as Kylie Jenner, Shake Shack or AirBnb, how do you optimize your Instagram marketing funnel?
With the explosion of Instagram, brands are finding it more challenging than ever to get a star-like following.
Goodbye, beautiful and simple Instagram.
Hello, users of Instagram with a Facebook-like operating model.
Success on Instagram requires more than random photos, a quick filter, a few hashtags, or an emoji or two. While these factors are still being counted, we are now facing a more competitive landscape, with Instagram growing from 500 million users to 800 million users in the past year.
Most importantly, if you want your audience to discover your brand, then more than ever you need to focus your brand on Instagram.
1. Buyer role swipe rights
Savvy marketing brands and their customers are “virtual BFFs”. They know their favorite places to go, their likes and dislikes, their favorite styles, and even the best time for them to be on Instagram.
Smart brands are giving every buyer the addictive stuff they need and crave most. Lots of content.
This fiction never stops.
Your buyer personas are loved, cherished, and at first, as they committed, bewitched by the content they give you.
A well-thought-out buyer persona is the first step in optimizing any social network, including Instagram. The result is that you need to find your audience and let your audience find your difference.
“Buyer personas are a critical step in engaging audiences through social media,” says best-selling author David Meerman Scott. “It’s often a jump in brands rushing to get quick results rather than spending time researching and developing their audience’s needs.”
So, you have your buyer personas and Instagram account, what do you do now?
1. Gone are the days when names were banned on Instagram when
names were cryptic or creative.
Today, the key is to use your real personal or business brand name.
Your username is one of the few searchable items on Instagram.
2. Perfect bio and picture
You want brand awareness, right? On Instagram you can use a very recognizable image to represent your brand.
Logos are best suited for corporate branding biographies. This trick modifies a horizontal logo into a 110×110 circular image.
For example, Social Fresh took the horizontal logo and turned it into a social media-friendly version that pops up in the Instagram feed:
Instagram business card
2. Witty Instagram Stories
Just over a year after its launch, the Instagram Stories feature is used by more than 250 million users , and is comparable to Snapchat.
Increase brand visibility by using stories and adding location or hashtags.
Your account will appear as a new "ring" at the top of your browser info. Your audience will see the story take place close to the actual location (like "Orlando").
Stories shared by public accounts may appear in searches and browsing.
If you've added a tag, location or location-based sticker to your story, it may appear on the tab or location page according to Instagram.
5. Link "Love"
Coming first is like coming with a link "love."
Unlike most other social networks, links are limited on Instagram. Depending on how many followers you have, there are two clickable link options:
l on your Instagram
l as part of your daily story (if you have more than 10,000 followers).
Optimize your user experience and provide a telemarketing list link that brings something of value to your audience instead of inserting an obvious homepage link to your website or blog.
For new followers, a free ebook, webinar, consultation, recipe or guide would be a great recommendation.
Hilary Rushford, fashion stylist and Instagram expert, says: "Give them some champagne and get them to visit your profile and follow you on Instagram.
Your web link is an important opportunity for you to convert your followers and collect Email address in exchange for your "free glass of champagne" (aka, your giveaway)!
Paleo Hacks, a brand dedicated to ancient lifestyles including recipes, offers a free Paleo in their web link Beginner's guide. With over 56,000 followers, Paleo Hacks is eligible for links to Stories and a chance to convert Instagram followers into customers. They share hands-on recipes in their daily stories with links to actual downloadable recipes .Conclusion Marketing your brand to the top is not a fantasy
Now, you just need to focus more optimization strategies to the top.