The phenomenon is over, let me tell you a little bit of my opinion on this update. The highlights of this update are the following two, which together promote the optimization of the efficiency of "watching" information distribution. Deepen the original links, and the benign interaction between content producers and consumers Added new link form to interact between users who click "Watching" In the previous article, the product philosophy behind WeChat Take a Look, we mentioned that WeChat's "Take a Look" function is essentially a small content community, and any content community can be divided into content producers and consumers.
Those who produce "watching" content and those who consume "watching" content. Before the function update, the content-based relationship between producers and consumers in this look-a-look ecology is mainly based on content, but it is a weak Fax List relationship. Just by looking at the scene, the two groups of people are framed together. The content produced by clicking "Looking" can fall into the consumer's "Looking" information flow, that's all. However, after adding the function of giving gifts and thanks this time, it is equivalent to consumers being able to give positive feedback to producers, resulting in a more benign interaction, similar to the like function of major communities.
Then why not make a like directly? For example, adding a like icon directly to the page? Because in essence, the content that is shared "watching" is not the content generated by the producer himself. The content and the sharing behavior are separated. If the like function is set, the purpose is not focused enough. I don't know whether it is the like content itself or the like. The act of sharing itself. In addition, the like function conflicts with the original viewing logic. Different from WeChat Moments, which is a structure composed of a single person's profile, in WeChat's information flow, a single content is used as the smallest distribution unit. The list of names under each content shows that this content appears in your information flow.