I personally have empirical data, but it is not necessarily correct. Usually, for dine-in, about 20% of the takeaway income may be a good ratio. The proportion of some takeaways is too high, reaching more than 50%, which will be very restricted by the platform. In the future, the cost of buying traffic and buying keywords will be higher and higher. Therefore, there must be a better match between online and offline. This is digital income. 2. Digital operation:
Tamagoya Tamagoya is the largest food delivery brand in Japan, with 130,000 daily orders. How did the 130,000 daily orders, such a large amount, come fax number list into operation? By pre-order, it means to pre-order meals every morning from 9:00 to 10:00. Orders are not made until 9:00~10:00 in the morning, but you can’t prepare ingredients until 9:00~10:00. You should have prepared them yesterday, right? There is a huge business risk involved. It is possible that suddenly all the consumers will come today, and you may not prepare enough meals all of a sudden.
It is also possible that you will prepare too much tomorrow and the consumers will not come. In the whole of Japan, those that can sell 2,000 take-out orders a day belong to the relatively large take-out brands. The damage rate of food and beverages is less than 3%, which is considered to be relatively good. How much can Tamagoya do? Let's look at a number: In the early years, Japan's NHK TV station went to interview them and asked: "How many copies can you sell tomorrow?"