= Generation Z believes that hard work is not the only way to grow wealth. Open source financial management can help them have more capital to use, and the information on the Internet is endless, and online financial teaching platforms are very diverse. There are more opportunities and earlier access to financial management, and the sensitivity to discounts has also increased. For example, before spending, they will crawl the Internet to compare prices, which credit card is more favorable, more reward points, and more practical? Where can I get coupons? In addition,
Generation Z grew up in the era Illustrator Artwork of information explosion, and only fast and accurate information and processes can capture their preferences, so simplified consumption process is what they are looking for, especially the instant and smooth user experience, which can satisfy their current needs. Enjoy, and hit their pain points better.
If you want to attack the Gen Z market, there are many obstacles to traditional consumption methods Looking at the current financial institutions, although they all want to attack the market of Generation Z, the traditional model still erects a high wall. For example, the discounts of traditional credit cards are mainly tied to entities, but for Gen Z consumers, they value digital experience and are accustomed to online consumption, whether it is 3C supplies, cosmetics, daily necessities, and even insurance and other services can be done on the e-commerce platform