When it comes to content marketing, there's a LOT to know. SEO is only one piece of the puzzle, but it is an important piece! Understanding SEO is a continuous learning process. As Stoney de Geyser said, "You can't just 'SEO' your website and be done. It's an ever-evolving goal." To track all the moving parts of SEO, you need to know the different types and how they affect your ongoing content marketing efforts. SEO = visibility . After all, 75% of internet users will never make it past the first page of search results. That's why today we're going to discuss one specific area of ​​search engine optimization: technical SEO. What is Technical SEO? Technical SEO There are three main types of SEO. These include on-page, off-page, and technical SEO, all of which tie into your competitor analysis .When developing your SEO strategy, it helps to employee data think about these three categories to better organize and execute your plans. Depending on your business model, you may also be interested in local SEO, YouTube SEO, or App Store Optimization (ASO).Before we dive deeper into technical SEO, let's briefly discuss the other two types. On-page SEO is all about the content on your website. This approach helps search engines understand what topics you are focusing on. To be successful, you need to stay on top of quality content creation, keyword research, and keyword optimization. Off-page SEO focuses on your website's influence and relationship with other sites. The ultimate goal here is to build your authority and reputation. To be successful, you need to master high-quality backlinks. When other sites link to your website, especially ones that are highly credible, it shows search engines that you are established and valued. Now for the technical SEO . This concerns the non-content elements of your site. The goal is to make your site more readable so search engines can crawl and understand it.