IGTV is Instagram's new video platform that allows longer videos (up to 60 minutes). Learn all about the new resource and some ideas to apply to your strategy! Vitoria Mansur Jul 24, 18 | 6min read Instagram is the social network of the moment. Today the network that belongs to Facebook can be worth more than 100,000 million dollars and is the bet of marketing professionals and Clipping Path Service many companies. User numbers are also impressive. The company announced, in June 2018, that it had reached the 1 billion active user mark , and even used the occasion to introduce a new app. Along with the rise of the network, IGTV arrived with everything and Instagram is launched in the production of videos to face other already consolidated platforms, such as YouTube. Unlike the Stories proposal, for example, Instagram TV can contain long videos lasting up to 60 minutes. In this article, we are going to tell you everything we have already discovered about the tool and some ideas for you to invest in your content there. Shall we start?
Ebook Marketing on Instagram Tips, functions and tools. Download the ebook for free! email@example.com How does IGTV work? The platform, launched on June 20, can be found within the Photos app itself and also as a separate app — it can be downloaded on Android and iOS devices. Despite being different applications, the platforms are fully integrated. In addition to the visual similarity, to access both it is necessary to use the same account and, apart from that, you can interact with the same Instagram users. IGTV can be accessed through both applications and, although it was created exclusively for the exchange of the new content modality, they continue to be available on Instagram. In the original app, the IGTV icon is next to the Direct symbol , which is in the top right of the app's home screen. What we know so far is that the tool is focused on content-producing users who already work on Instagram and who were previously unable to publish content in larger sizes. Despite the 60-minute recording proposal,
only verified accounts or accounts with longer ranges can upload content that long . Other users can access the tool, but with a limitation of 10 minutes. For now, the app only records videos vertically, with a resolution of up to 4K (that is, 4,000 pixels horizontally and 2,000 vertically) and from 15 seconds to 1 hour in length. Perhaps the videos in the feed, which accept up to 60 seconds in length, came closest to testing the platform with a larger format of videos. Content producers can add CTAs to videos (the famous "see more"), and here it is very important to add links to another platform, profile or site. Another relevant point is that the broadcasts are segmented and can be found between the categories "For you", "Following", "Popular" and "Keep watching".