This marketing channel allows you to distribute your content and ads in a video format.
Works best when:
You design your videos with distribution in mind. You can base your topics on Google and YouTube keyword research and/or secure a budget for promoting them through paid traffic.
You can repurpose your videos in many outlets. This way, you can get extra mileage out of your investment in creating quality videos. It works the other way around too; you can repurpose your written content into videos.
You have the expertise and resources to produce high-quality videos.
A picture paints a thousand words. If your product is easier shown than explained, consider creating videos about it. Can be quite resource-heavy (time, people, money).
Can be more engaging than written content. Video is great at grabbing attention. Harder to update than written content.
Can be distributed on many different platforms.
How we use it
Our YouTube channel is a core element of our content marketing strategy.
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.
Within three years, we’ve published 181 videos. Such output is only possible with a dedicated person for that marketing channel (and that’s Sam).
Similar to our blog, we keep our videos business-oriented. Most videos show how Ahrefs can solve common SEO and marketing problems.
Overview of videos on Ahrefs' Youtube channel
But no content marketing strategy is complete without content repurposing. We republish our videos in relevant places throughout our webpages. Sometimes our existing videos are perfect companions to blog posts, giving the videos “another life” and additional views.
An Ahrefs video strategically embedded in a blog post
Other times, we “repackage” videos into different forms, such as a full Ahrefs course on marketing.
Video of a full course in Ahrefs Academy
Not only can you generate more views for your videos this way, but you can also reach different audiences.